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Cinnamoroll (シナモロール), or otherwise referred to his real name as Cinnamon (シナモン), is a Sanrio character and the main character of the Cinnamoroll universe. He was born on March 6, on a cloud far up in the sky. Cinnamoroll is a small, shy and chubby dog with white fur, blue eyes, pink cheeks, a plump and curly tail that resembles a cinnamon roll (hence his name), and long and thick ears that enable him to fly. Cinnamon is shy but pure-hearted, and always willing to help out his friends when they need it. He works at Café Cinnamon, and sometimes sleeps on customers laps. His favorite food is warm, fresh cinnamon rolls.

Due to his unique, peaceful nature and appearance, Cinnamoroll has since become a fan-favorite character for Sanrio; He was consecutively voted the most popular Sanrio character in 2020 - 2024.

Cinnamon is often depicted living in a peaceful, whimsical world where he embarks on various adventures with his friends, which include Chiffon, Mocha, Espresso, Cappuccino, and Milk. Although each of these characters closely resemble Cinnamoroll, they are uniquely designed with their own personalities, rather than being just side characters who often get sidelined for Cinnamon himself, making them worth being characters in their own right.

Cinnamoroll's stories are typically light-hearted and emphasize themes of friendship, kindness, and adventure. These narratives often involve playful scenarios and gentle conflicts that are resolved through cooperation and understanding, reflecting the values that Sanrio promotes through its characters.

Beyond his narrative, Cinnamoroll has been a significant commercial success. He features in a wide range of merchandise, including stationery, plush toys, clothing, and accessories. His cute and accessible design has made him particularly popular among children and young adults, but his appeal extends to a broader audience that finds comfort and joy in the kawaii (cute) culture of Japan.

Sanrio has also expanded Cinnamoroll's presence through various media. He has starred in his own manga series, animated shorts, and a few video games. These adaptations not only showcase Cinnamon with his friends, but they often explore more of Cinnamoroll's world and even introduce new characters and settings.

Cinnamoroll's international appeal is very high. While he originated in Japan like other mainline Sanrio characters, his popularity has quickly spread worldwide, with a fan base that enjoys not just the character itself but also the wholesome, joyful world he represents. This global reach is a testament to the universal appeal of the themes and aesthetics that Cinnamoroll embodies. As of 2005, he is the second most successful Sanrio character, after Hello Kitty, the company's mascot.


As seen in his movie, Cinnamon was born way above the clouds in the distant sky. One day, he accidentally fell down to the ground, where he met Cafe Cinnamon's owner, Anna. She took him back to the cafe, where he met his new friends: Mocha, Milk, Chiffon, Cappuccino, and Espresso. Anna named him "Cinnamon" because of his cinnamon roll shaped tail. From then on, they decided to live together and make him the face of Cafe Cinnamon.


Cinnamon was created by Miyuki Okumura for Sanrio in 2001. When Sanrio was presented with the original design which had himself resemble an angelic rabbit, they rejected it, leading Okumura to go back to the drawing board and revise the design to the Cinnamon and Cinnamoroll Universe we know today. In September 2001, he was featured in an article in The Strawberry News, along with other character designs, and fans were able to vote on which design they liked best.

Cinnamon officially debuted in June 2002 as Baby Cinnamon (ベビーシナモン). However, copyright issues with Sega Toys and Horipro's character series, Ocha-Ken, would officially change his name to simply "Cinnamon" or "Cinnamoroll" in 2003.

The character became an instant hit, with Cinnamoroll merchandise accounting for 25% of Sanrio's sales by 2004. Cinnamoangels began development in 2005, as did Lloromannic in 2007, as separate Cinnamoroll-inspired projects.

In 2017, Cinnamon celebrated his 15th anniversary. To commemorate the occasion, the city of Shinagawa has since appointed Cinnamon as the official tourism ambassador. In addition, the permanent Cinnamoroll Cafe opened in Shinjuku City, and an album titled "Cinnamon Trip!!" was released, with songs written and composed by Vocaloid artist, OSTER Project. In 2022, he celebrated his 20th anniversary.



TV / Movies


Ranking in the Sanrio Character Ranking

In the 2013 Sanrio Character Ranking, if Cinnamoroll won the character ranking, he would play "Oshikura manju" with his friends. However, he failed to reach that rank in that year's ranking. With the exception of his debut year, due to his great popularity, Cinnamoroll is a strong contender over the years, and has won the ranking multiple times beginning in 2017, then again in 2018, 2020, 2021, 2022, 2023, and 2024, so far, a total of seven, making him one of the most successful Sanrio characters of all time.

  • 2002: Below top 10
  • 2003: 3rd place
  • 2004: 3rd place
  • 2005: 3rd place
  • 2006: 3rd place
  • 2007: 5th place
  • 2008: 7th place
  • 2009: 6th place
  • 2010: 6th place
  • 2011: 5th place
  • 2012: 4th place
  • 2013: 5th place
  • 2014: 5th place (2nd place in Group A)
  • 2015: 3rd place
  • 2016: 2nd place
  • 2017: 1st place
  • 2018: 1st place
  • 2019: 2nd place
  • 2020: 1st place
  • 2021: 1st place
  • 2022: 1st place
  • 2023: 1st place
  • 2024: 1st place


With Family and Friends


  • It is confirmed by Sanrio that "Cinnamoroll" is not his real name, which is Cinnamon. It is instead used as a stage name or an overseas trademark, similarly to how Hello Kitty is a stage name for Kitty White.
  • Cinnamon lives with Anna at Cafe Cinnamoroll, though she's never made any appearances outside Cinnamoroll: The Movie.
  • Okumura was warned not to use blue as Cinnamon's main image color, in fear of driving away the population of female fans. This ended up being a smart move, making Cinnamon a unique character in Sanrio's lineup.
  • Cinnamoroll is revealed to be a skilled dancer, as seen in Hello Kitty and Friends Supercute Adventures.
  • Due to Cinnamoroll's feminine-looking appearance and sweet personality, some fans have mistaken the character as a female, when he is actually male.
    • Similarly, he is also often falsely assumed to be a bunny like My Melody because of his long ears and small body, though he is in fact a dog like Pochacco and Pompompurin. Ironically, his original design resembles a rabbit.
  • Cinnamoroll's large ears that enable him to fly is likely inspired by the Disney character Dumbo.
  • Some official artwork by Sanrio depicts Cinnamoroll in a very pale brown fur rather than white.
  • Lloromannic, Cinnamoroll's rival, is actually his name spelled in reverse.
  • Cinnamon's friends were created by Okumura's desire to have fans pick a character that best represents them, rather than just having the characters play supporting roles.
  • Cinnamoroll did not have blue eyes when he was originally created by Okumura, as they were initially black.
  • According to the Sanrio fanbase, Cinnamoroll is often considered the cutest among all of the mainline Sanrio characters.
  • In 2015, the official Twitter account was bombarded by internet trolls, with users making threats and other abusive comments in the replies. During this time, Cinnamon's friends posted on the account in an effort to protect him from the cyberbulling, the most popular post being from Chiffon, saying "Morning! Cinnamon doesn't want to come all the way out this morning, so I've come out instead. I will protect Cinnamon, so I hope all his friends will look after him too." In response, Sanrio blocked all the culprits.


See also