KID'S PRESS is a Sanrio design collection/universe that debuted in 1984. According to the book "Sanrio Design '90s-2010s", the designs feature motifs such as dinosaurs and robots, reminiscent of an upturned toy box. The main character is a pink dinosaur-like monster.
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From "Sanrio Design '90s-2010s"
Diorama mirror, from "Sanrio Design '90s-2010s"
Light-up figurine, 1984