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Sanrio Wave

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Sanrio Wave (otherwise spelled as SANRIO WAVE / SANRIOWAVE, Sanriowave / sanriowave also known as Circle as seen on the Magical Rion-chan figures) was a subsidiary of Sanrio that specialized in digital content, such as emails, mobile games, and other tech-based services mainly in Asia and other parts of the world, located in Hong Kong China in the year 2000. In order to make the email service, they collaborated with Nifty, an Email provider to make specialized Hello Kitty emails for their users along with a forum service, SanrioTown. In Japan, you could sign up for a membership to get cool wallpapers and screensaver for your desktop, access to new services and projects like Sanrio World and other member exclusive content, and free access to Hello Kitty Club as long as you had a Sanrio Wave membership with Nifty. In the US and a couple other parts of the world it was known as Sanrio Digital, its global branch. On June 30, 2018, the ability to apply was removed, and on January 1, 2019, the service was fully discontinued.

Company Backstory[]

Sanrio Co., Ltd. founded Sanrio Wave Hong Kong Co., Ltd. in 2000 after Sanrio (H.K.) Co., Ltd. was founded in April 1994. While Sanrio HK focused on the traditional character merchandise business, Sanrio Wave HK had the unique mission to create and distribute the original Sanrio contents / entertainment business throughout Asia, and eventually on a global scale.

Sanrio characters have been among the most wanted content requested by mobile content providers and telecom operators. With a mobile content distribution network that expands, Sanrio Wave worked with most major telecom networks in Asia directly or through local content providers. To further develop its content business, Sanrio Wave also produced original publications.

In October 2006, Sanrio HK was absorbed into Sanrio Wave HK to further extend its mission to be the regional hub to become an all-rounded company with strong integration of online and offline services, merchandise and content.

Services and Creations[]

HK to Issho Project logo

Hello Kitty to Issho!

Along with all of the @Nifty benefits, Sanriowave offered exclusive services like a @kitty.sanrio.ne.jp Email, Sanrio character wallpapers in a wide variety of colors, as well as desktop items such as original browsers, fonts, screensavers, and more through Hello Kitty Club or a general website for those who had an account, they also made various websites and characters but most of them are lost to time, here is a list of their most popular and known projects.

Usagi no Pangu

Usagi no Pangu

Sanrio Digital[]

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Sanrio Digital had a similar mission to Sanriowave, to produce and publish digital content based on globally famous Sanrio intellectual property assets like Hello Kitty, My Melody, Badtz-Maru and many others. The company drived value via the development of video games, mobile content and services, entertainment media, and other digital and offline products based on Sanrio characters loved by hundreds of millions of people around the world.

The Sanrio Digital mobile business was started in June 2007 and within a year, Sanrio Digital developed distribution networks in more than 10 countries, produced 200 unique content updates, and established partnerships with 25 companies.

On May 13, 2021, Animoca Brands bought Sanrio Digital and owns 100% of the company.

Typhoon Games partnered with Sanrio Digital to make Hello Kitty Online, and their partnering company Outblaze did the marketing for HKO. However, Outblaze has evolved into Animoca Brands, which was first merely a branch and is the current owner of Sanrio Digital. Dream Cortex is a subsidiary of Outblaze, who worked on The Adventures of Hello Kitty & Friends.

3triokitty

The Adventures of Hello Kitty & Friends 3D Renders

Many of their creations include:

Trivia[]

Inconsistancy in spelling

this is all on ONE page by the way.



Sources[]

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