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Tweety & Hello Kitty is a collaboration between Tweety Bird and Hello Kitty which was a co-branded merchandising project between Warner Bros. Consumer Products and Sanrio Company, Ltd. The merch was sold exclusively at Sanrio locations throughout Japan and most of Asia. This crossover was WB's attempt to make Looney Tunes more relevant by collaborating with Kitty and targeting Asian audiences due to the broad spectrum of young women and girls aged between 16-30, which is a key market in Japan. The themes of most of the products are Friendship and cross-cultural exchange.

The plans for the March 2002 launch of the merchandise were really big and comprehensive, due to the marketing campaign including print advertising, POP displays, standees, store fronts and window displays, in-store designs and promotions, shelf tops, mobiles and banners, retail promotions, product sales brochures, special gift cards and prize drawings, along with Tweety and Hello Kitty public appearances at local events and tours.

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