Umeya Zakkaten (ウメ屋雑貨店, Ume-ya Zakka-ten) is a female human character from Sanrio who owns a general store.

Ume loves talking to her visitors (in many cases elementary school kids) and sometimes helps them with their problems. She is always seen at the store with her cat Tora.

Along with running a small variety store, she can also be seen being busy with children and with her tea drinking friends.


  • Umeya debuted in the Strawberry News a little before merchandise themed after her was available.
  • Umeya makes a cameo in Sam to Chip no wa Hachamecha Dai Race as a spectator in the race.
  • Along with having several appearances in various Sanrio films, Umeya stars in her own anime movie.



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